The Newspaper Advertising Network

NYPA members are encouraged to participate in the Statewide Newspaper Advertising Network.  The Advertising Network clusters newspapers by region create a classified line advertising network and a 2 X 2 display network.  Network rates are deeply discounted to provide a great value for advertisers and a competitive sales advantage to participating newspapers.

Newspapers participating in the Statewide Newspaper Advertising Network earn 60% commission on every ad sold by the newspaper, and earn an annual distribution for running all of the ads sold into the network.

Participating newspapers can generate new revenue streams by “upselling” advertisers into the regional, statewide or national newspaper networks, which provide print and online advertising exposure for newspaper line or 2 X 2 ads.  No additional staff, training or equipment is necessary.

Benefits of participating in the statewide newspaper network include:

• The ability to generate new advertising revenue

• Expansion of your classified advertising section – to help drive readership

• Greater reach for your customers' ads

• An annual dividend based on total sales for the year and individual newspaper's circulation size

How it works:

To join the Newspaper Advertising Network, participating newspapers agree to just two things:

1. Sell the ads, which will appear in every participating newspaper in any or all of four regions in the state. Contact the central office for current rates. When you sell an ad, your newspaper keeps 60% of the revenue and sends the remaining 40% to NYPS, along with the ad copy.

2. Run the ads we send each week and, if applicable, place those ads on your newspaper's website.

Click here to access the Newspaper Advertising Network Training video.

Media Kits - Line Ads
Central               Long Island              New York City               Western

Media Kits - 2x2
Central         Hudson Valley         Long Island        New York City         Upstate         Western

Click here for Automated Ad Payment and Placement.

For more information about participating in the Statewide Newspaper Advertising Network, please contact Laurel Jacon at 518-464-6483 or via email at ljacon@nynewspapers.com.